University of Cologne 

The publication at hand comprises the extended versions of the papers presented at the conference „Public Service Broadcasting. A German-Ukrainian Exchange of Opinions” on June 22nd, 2010, in Kyiv, Ukraine. The conference was organised by the Institute for Broadcasting Economics in cooperation with the Kyiv-Mohyla School of Journalism at the National University „Kyiv-Mohyla Academy“ (Kyiv, Ukraine). The cooperation was supported by the German Academic Exchange Service (DAAD) and the Federal Foreign Office within the project „Introduction of a Public Service Broadcasting as a Means of Supporting Democracy in Ukraine? A German-Ukrainian Exchange of Opinions“.

The proceedings include papers on the general situation of the media and the public service broadcasting in Ukraine (by Dr. Yevhen Fedchenko and Prof. Dr. Serhiy Kvit), on interdisciplinary theoretical aspects of public service broadcasting in Germany (by Prof. Dr. Peter Schiwy, Dr. Manfred Kops and Prof. Dr. Hans J. Kleinsteuber) and on challenges for public service broadcasting in Germany and worldwide (by Dr. Olexiy Khabyuk, Prof. Dr. Hans J. Kleinsteuber and Dr. Manfred Kops). The publication documents the current situation of the media in Germany and describes the German solutions for typical challenges of public service broadcasters. It also shows the forces behind the changes of Broadcasting Orders using Germany as an example. From a contribution “Adjusting the Remits and Resources of Public Service Broadcasting within the German Dual Media Order” by Dr. Manfred Kops: “The representatives of the market, the state, and the voluntary sector (...) present different views to the politicians, partly because of vested interests, and partly because of differing opinions and values on which these evaluations are based. Even within the academic sphere there is no consensus. Economists, for instance, usually evaluate the potentials of the market higher than lawyers or social scientists. In order to denominate a common set of criteria for the evaluation of broadcasting orders, and to agree on common weights the dialog, also the international and interdisciplinary dialog, should to be intensified. We hope our conference “A German-Ukrainian Exchange of Opinions” can contribute to this aim.”

The second conference within this project took place on October 20th. Results were published in the Series Working papers of the Institute for Broadcasting Economics, No. 277, Olexiy Khabyuk, Manfred Kops (Eds.): Public Service Broadcasting: A German-Ukrainian Exchange of Opinions. Results of the Conference on October 20th, 2010 in Cologne, Germany.

Table of Contents:

Part 1: The Situation of the Media in Ukraine. Public Service Broadcasting Wanted?

Yevhen Fedchenko
Current State of the Media in Ukraine: Challenges and Dangers. Opening Remarks

Sergiy Kvit
The Ghost of Public Broadcasting Service in Ukraine

Part 2: Public Service Broadcasting in Germany − a Theoretical Approach

Peter Schiwy
Public Service Broadcasting – a Legal Definition

Manfred Kops
Public Service Broadcasting – an Economic Definition

Hans J. Kleinsteuber
Public Service Broadcasting – a Political Definition

Part 3: Challenges for Public Service Broadcasting − in Germany and Worldwide

Olexiy Khabyuk
Protecting Public Service Broadcasting from State Intervention

Hans J. Kleinsteuber
Non-governmental and Non-market Control of Public Service Broadcasting. Norm and Reality of the German Broadcasting Boards (“Rundfunkräte”)

Manfred Kops
Adjusting the Remits and Resources of Public Service Broadcasting within the German Dual Media Order