Heft 272

Herbert Denk:

Ways to Collect the Broadcasting License Fee – An International Overview,

Cologne, in October 2010, ISBN 978-3-938933-78-7

7 p., Price 5,00 €


This article is based on a presentation given during an international conference concerning "The Future of the Broadcasting License Fee in Times of Media Convergence", which was organized by the Institute for Broadcasting Economics and the Broadcasting Fee Association in Bonn, Germany, on May 6th, 2010. It discusses the motives that influence people to paying a license fee and future developments in the license fee systems. The author, Marketing department leader of  the Austrian license fee collecting agency "GIS" comes to the conclusion: "Each country has to understand the impact of these future trends on the perception of public broadcasting as such and the acceptance of paying license fees."

Table of Contents:

1. Introduction
2. What Influences People to Paying a License Fee
3. Ways of Collecting the License Fee
4. Ways of Collection – Ways of Communication
5. Future Trends
6. Conclusion